How to transform media reporting from a “reporting culture” to a “decision culture”. EDO’s ChatEDO replaces traditional dashboards by using agentic AI to eliminate the “latency gap” in TV measurement. It enables natural language data retrieval, allowing lean teams to instantly optimize live campaigns and shift from reporting to high-leverage decision-making. The Latency Gap in…
WPP’s AI Production Studio is redefining how marketing content gets made — turning weeks of production into hours. Powered by NVIDIA Omniverse and OpenUSD, it gives brands and agencies the ability to create high-quality visuals, videos, and 3D assets at scale, all while keeping brand consistency intact. From Ford to L’Oréal, global teams are using AI to build faster, smarter, and more personalized campaigns — without the big budgets or bottlenecks.
Discover how AI is reshaping marketing and media in 2026 — from hyper-personalized campaigns to AI-powered content creation. Learn how top brands use tools like Runway, Firefly, and Copy.ai to scale creativity, optimize ad spend, and stay human-first in an AI-driven world.