How Shopify’s Vantage Discovery Acquisition Redefines AI Semantic Search for Retailers in 2026
The acquisition of Vantage Discovery by Shopify marks a definitive shift from “keyword matching” to intent-based commerce. As generative AI becomes the primary interface for shopping, the traditional search bar is being replaced by conversational discovery engines. For retailers, this isn’t just a technical upgrade; it’s a fundamental change in how products surface in a…