Aviva Puts Insurance Inside ChatGPT: How AI Is Changing Insurance Distribution in 2026
AI Transformation in Insurance Insurance acquisition is shifting from static web forms to conversational interfaces embedded inside daily AI tools. Aviva‘s deployment of a home and life insurance quoting app inside ChatGPT signals how conversational interfaces, agentic commerce, and secure API handoffs are redefining digital product distribution and top-of-funnel customer intake. What Is Changing in…